Not from safe hires.
Not from trusted routine.
From the quiet drop-off —
when momentum stalls
and no one realises.
A buyer shows intent.
Lingers.
Loses clarity.
Moves on.
That revenue?
Not lost. Just claimed — by a competitor
who is sharper, less hesitant.
A potential customer
lands on your brand.
Feels tempted —
but not quite convinced.
They hesitate.
Glance sideways.
Then buys from your competitor.
Your offer wasn't wrong.
Just slower.
Less legible.
Too safe.
And in those 17 seconds of friction —
£8,700+ in LTV slipped through.
It's not
— your ad budget.
— your sales pitch.
— your product or offer.
It's the invisible lag —
between click and clarity,
between question and confidence.
That's where the £155k bleeds—
quietly, daily, and with your
full permission.
Top teams did it. Their competitors still bleed.
Reveal My Exposure Report