Intelligent Execution
B2B SEO Consultant
B2B SEO pays back on the searches business buyers make once they are choosing a supplier, and those searches are small, specific and under-served.
Most programmes chase broad terms with large volumes, which attract students, job seekers and competitors and take years to rank for.
Meanwhile the narrow searches made by people ready to commission go to rivals whose pages simply answer them.
Request a Private ConversationSmall searches, large totals
As an illustration, a service-plus-industry phrase searched 20 times a month is searched 240 times a year. Fifty such phrases come to 12,000 searches a year that describe a service the searcher needs.
In B2B, where one contract can repay a year of marketing, a handful of those searches turning into conversations changes the return.
Why top-of-funnel content struggles in B2B
Educational articles attract readers at the start of a long cycle, often years from a purchase and rarely the person who signs. Results pages and AI assistants increasingly answer those questions without a click.
The scope of this SEO work
The work covers the commercial end of search: finding buyer searches, reading their results pages, deciding which deserve a page and writing those pages.
It does not include technical remediation, link building or volume content. Those stay with your team or another supplier, and the copy and briefs are written so either can publish them.
From buyer search to published page
Research
Searches drawn from your services, sales conversations and competitors, each measured and checked against its results page.
Select
One page per buyer job, chosen for commercial intent and for whether you can realistically win it.
Write
Landing page copy and briefs: the keyword in the title and opening, the buyer's question answered first and a clear next step.
Review
Rankings and enquiries checked after publication, and pages that stall revised.
The research behind the pages
The search research is available on its own as BOFU search intelligence. Software companies usually need the trial journey considered too; see SaaS SEO consultant.
Questions before hiring a B2B SEO consultant
Will this guarantee rankings?
No. It improves the odds of ranking for searches worth winning; competitors, your site and time all affect the result.
Is this an SEO agency for B2B work?
Not a full-service one. B2B SEO services here cover commercial searches and the pages for them; technical fixes and link building are outside the scope.
Answer the searches buyers make before they shortlist
Tell us what you sell and to whom. We will say which buyer searches are worth a page.
Request a Private Conversation