Intelligent Execution
Fintech SEO Agency
Fintech SEO works under a constraint other sectors avoid: a page about a regulated product can be a financial promotion, and has to clear compliance before it goes live.
That constraint pushes many teams towards broad educational content, which is easier to approve but attracts readers rather than applicants.
Meanwhile the specific product searches made by people ready to switch go to comparison sites and incumbents.
Request a Private ConversationSpecific searches, compounding totals
As an illustration, a switching phrase searched 20 times a month is 240 searches a year. Across 30 phrases that is 7,200 searches made while comparing providers.
Why broad finance content rarely converts
Guides to budgeting, saving or how a product category works compete with banks, regulators, publishers and comparison sites, and increasingly with answers given on the results page itself.
Ranking for them is slow, and the readers they attract are learning rather than choosing a provider, so the traffic rarely reaches an application form.
Scope for financial products
The work covers buyer searches, the evidence behind them and landing page copy for financial products and services.
Every page about a regulated product goes through your own compliance process before publication. Technical SEO and link building are outside the scope.
Buyer searches common in financial products
- Product plus use
- Accounts, payments or lending products searched for a specific business need.
- Business type
- Searches that name a sector or company size, showing a buyer filtering for fit.
- Switching
- Searches for alternatives to an incumbent bank or provider.
- Comparisons
- Searches weighing fees, features or eligibility between named options.
Writing for search and compliance together
Research
Searches measured and their results pages read, including which are dominated by comparison sites.
Draft
Copy that states fees, risks and eligibility plainly, with claims your team can evidence.
Approve
Your compliance function reviews and signs off each page before it is published.
Review
Rankings and enquiries tracked after publication, with any change sent back through approval.
Questions about fintech SEO
Do you approve financial promotions?
No. Approval stays with your compliance function or authorised person, and pages are drafted to make that review straightforward.
Consumer or business products?
Either can be considered. Scope is agreed once the products and their regulatory status are clear.
Win the buyer searches comparison sites hold
Tell us which product needs to be found. We will say which searches are worth answering and what review they will need.
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